What we can do is create a second table, called manufacturers. In this table we could list Ford, Volkswagen, Chrysler, etc. Here you could list the address, phone number and other contact information for each of these companies. You could then dynamically call the contact information from our second table for every car in our first table. You would only ever have to type this information once despite it being accessible for every car in the database. This not only saves time but also valuable database space as no piece of data need be repeated.